Our Story

The word ‘Frey’ was derived from Norse mythology, the god associated with prosperity and dispenser of pleasure. It is also a play on the word Freight, stretching back to the days when people would travel far and wide to source homewares and treasures only available from a particular place, such as delicate porcelain from China, handblown glass from Italy, and opulent textiles from Turkey.


Frey celebrates the art of craftsmanship, and pays homage to the rich stories that exist behind every object. It was this respect to artistry, and her love for beautiful objects, that inspired Isabella Patterson to establish a collection of bespoke items sourced from all around the globe.


Trendiness is not the objective for Frey – it is the history and quality craftsmanship behind each item that makes Frey a curator of material narratives. Visit the store on Church Street or browse online to access an eclectic collection of homewares, jewellery and artwork that will allow you to uniquely express yourself.


To assist you in how to incorporate these products into your own space, Frey also offers an interior styling service that will cater to your every need, whether a whole house, one room at a time, or simply freshening up your surroundings.


We hope that Frey’s vision not only enhances the physical environments in which customers live and work, but creates a greater understanding and appreciation of the craft and history behind beautiful items.