Frey began with a simple appreciation for beautifully made objects and the stories they carry.

The name Frey is drawn from Norse mythology - associated with prosperity and pleasure. Its also a nod to the word freight: travelling far to source homewares and treasures that can’t be found just anywhere. That sense of discovery still sits at the heart of Frey today.

Founded by Isabella Patterson, Frey is built on a respect for craftsmanship and materiality. Each piece is carefully chosen for its quality, character and the way it feels within a space. Trend-led design has never been the focus - instead, it’s about timeless objects that layer naturally into everyday life.

Alongside the collection, Frey offers interior styling services, helping clients create homes that feel considered, personal and enduring - whether refining a single room or shaping a whole home.

At its core, Frey is about living with objects that feel meaningful - pieces chosen not just for how they look, but for the way they quietly shape the spaces around us.